Materials Policy

Natural-first fabrics. Purposeful exceptions. Full disclosure.

Our material choices are simple and transparent: we prioritise natural fibres for how they feel, breathe and age; when a small synthetic component genuinely improves fit, recovery or longevity. Last updated: 10th July 2026 (v1.1).

  • Natural-first: each garment is >80% natural fibres by composition wherever possible.
  • Purposeful synthetics only: typically >5–20% (e.g., elastane for stretch, reinforcement at stress points).
  • Disclosed in full: product pages list the functional reason.
  • Better choices: we favour recycled or bio-based options when a synthetic is required.
  • Service over purity: we design for fit, comfort, repairability and long wear.

What We Use (and why)

Core natural fibres

  • Cotton: breathable, stable, versatile; excellent for close-to-skin pieces and drape experiments.

  • Linen & linen blends: strength, cool hand, beautiful creasing; ideal for dresses, skirts and shirting.

  • Silk (select pieces): for lightness and lustre in linings/yokes; dry-clean or specialist care.

  • Wool (seasonal): structure and warmth in tailored layers.

  • Regenerated cellulosics (when appropriate): lyocell, cupro, modal for fluidity with plant origins.

Purposeful synthetics (small, disclosed)

  • Elastane (1–6%) in knits or sleeve heads for movement/recovery.

  • Recycled polyester/nylon for linings, bindings, stays or abrasion zones.

Trims & Notions

  • Threads: mostly polyester-core for seam strength; cotton/silk top-stitch where appropriate.

  • Zips/tapes/elastics: usually synthetic; we source durable, low-bulk options.

  • Magnets : used discreetly (keep away from medical implants and magnetic-sensitive devices.)

How we Test 

  • Shrinkage & wash tests (steam/press/wash as applicable).

  • Colourfastness & crocking against light and sweat.

  • Seam slippage & stress at hips, armholes, closures.

  • Pilling/abrasion on knits and brushed surfaces.

Care, Repair & End-of-Life

  • Care cards accompany every piece (wash or dry-clean guidance, pressing temps).

  • 30-day adjustment window for fit tweaks on MTO.

  • Repair service: we offer paid mends beyond 30 days; beaded panels are designed to be repairable.

  • Detachable elements (collars, cuffs, belts) extend life and ease cleaning.

  • Second life: when possible, we’ll assist with resale or archive intake.

FAQs

Are all garments 100% natural?
No. Most are 80–100% natural. When a small synthetic improves fit, recovery or longevity, we include it and disclose exactly where and why.

Why not pure natural always?
Absolute purity can shorten wear life or limit access (fit/comfort). Our priority is well-serving, long-lived garments.

Can you remake a favourite style in a different fabric?
Often yes, within our materials policy. Lead time and price may vary.

Contact

Questions about a fibre or trim? Need a non-magnet closure?
Email: hello@houseade.com — we’ll respond with specifics for the exact style and size.